Disclaimer: Opinions expressed on this blog are solely my own, and do not reflect the views or opinions of my employer.
The entire tech world seems to be enamored with generative AI, and the game industry is not immune. Every third post on my LinkedIn feed is advocating for AI in some form.
But personally… I’m not feeling it. When it comes to my own creative work, I will avoid using generative AI for as long as I can.
To illustrate these feelings, I’d like to respond directly to the arguments we keep hearing over and over from AI evangelists.
1. “We Must Adapt to Survive”
This is the classic “necessity” argument. The idea is that the world is moving forward with or without you, so you need to jump on the train if you don’t want to be left behind. Often this argument comes with comparisons to other historical shifts in technologies and their respective casualties, like say how Kodak was left behind in the industry pivot to digital photography.
But while it certainly looks that way; there’s a part of me that wonders: is this the only way forward? And for the entire game industry? It often feels more like a self-imposed constraint: we say we need AI, so we actively reshape the industry to make AI a necessity. This reinforces itself in a feedback loop until it becomes our new hellish reality.
I also question whether or not the train is really leaving in a permanent way. If the industry is unrecognizable in 3-5 years and AI tools are required to catch up… couldn’t I just learn them then? After all when it comes to my ability to utilize AI, I am competing with other humans.
2. “AI is more capable than ever”
This is technically true, but it’s not a flex.
If your only goal is to beat AI of the past, then you have succeeded. But for many of us, that is not a worthy goal. My personal goal is to create high quality, lovingly crafted art that meaningfully impacts other people. My professional quest is a never-ending pursuit of excellence. AI is just nowhere even close; and using it feels like compromising my own standards just to get tech bro-wnie points.
Some argue this is temporary while AI is in its infancy. “It’ll only get better from here – just you wait!”
To which I reply “okay! I will wait.” And while I’m waiting, I’d rather spend my time struggling to create interesting work than spewing mountains of mediocrity to no one’s benefit.
3. “AI is just another tool”
Some evangelists argue that like any tool – the power of AI lies not in the tech, but in the specific human hands that use it.
In an idealistic world, I agree. But practically, it feels more like avoiding blame than anything. It has the same vibes as “guns don’t kill people, people kill people”.
Which is apt, considering AI has already done way more harm than good. Corporations use AI to justify laying off hundreds of employees (followed by investing the money that they were supposedly trying to save directly into AI). Soulless garbage content is pumped out to social media, accelerating brain rot and political discord. Students use AI to speed up or circumvent doing real work; failing to build key skills that they will need later on. Reality is aggressively distorted to manipulate. And to top it all off we waste huge amounts of energy/water to build and run data centers.
What doesn’t help is that the most powerful forces in AI are large tech corporations whose intentions range from ambiguous to straight evil. These are the same powers who have perfected using our data to optimize feeds and target ads at the expense of our wellness. Why should we trust them to use AI any differently?
If you believe in the potential of AI as a tool, then please demonstrate how to use it properly. Create something meaningful that justifies its own existence! Otherwise it’s all just talk.
4. “AI empowers creativity!”
Similar to the tool argument, this angle likens AI to previous technological advancements like computer generated graphics or word processing.
It’s true that any artistic craft comes with repetitive parts that feel tedious. If an animator uses AI to generate the in-between frames, is that fundamentally different than me using a game engine with a built-in physics framework? It’s easy to see the appeal of streamlining workflows to make the creative process faster and funner.
The problem is… so many of the people who say this seem to fundamentally misunderstand creativity. These are the “armchair designers” who think that game development is having an amazing fully formed idea and then telling a bunch of code-monkeys to go make it.
What they don’t realize is that all those details; the thousands of micro decisions you make along the way – that is where the creativity truly lies.
Vision gives you direction, but creativity is what drives you to a satisfying result.
Is there a point where we’ve “optimized” the process so much that we’re no longer making the art? Where’s the fun in that?
Somewhere along the way, we will iron out the human element. John Williams has said that one of the magical elements of studio recording sessions are that no two takes are exactly the same. There is a unique energy that emerges from the micro variations of a given performance; a beautiful randomness that we cannot articulate. Will AI music makers notice? Will they care?
The theory is that by empowering more people to be creative, we democratize creativity and will thus have more creative output. But this is misleading, because people who have access to AI tools (especially once the true bill drops) already have access to the same tools as everyone else. What they are truly lacking is the one thing AI can’t give them… taste.
5. “What AI generates is brand new”
This argument is more defensive, usually given in response to the claim that AI is theft.
It begins with a seed of truth. It’s true that when an we experience art, it leaves an imprint on us. And then when we go to create something ourselves, we naturally pull from those influences, consciously or subconsciously. Any art we make stands on the shoulders of giants who came before us. I can see why this process feels similar to how AI models are trained.
But this is false equivalence. The key difference is that artists will make a good faith effort to meaningfully differentiate. Maybe it’s a combo of old things, or maybe it’s 90% old 10% new. Maybe it’s taking something familiar and adapting it to a new context, or for a new audience! Whatever it is – it is done with human intention.
All of that thoughtful consideration is gone when AI scours the internet for copyrighted works, copy/pastes them to a giant database, and then regurgitates them semi-randomly into a result that is unrecognizable. Just because you don’t recognize the output, or just because it’s a new permutation, doesn’t make it original.
AI will steal without knowing or caring. And because it’s drawing from such a vast pool of data, there is a strong chance you won’t notice either. The most likely victim is the obscure artist page in a corner of the internet.
As an artist, I just can’t accept the risk of accidentally stealing someone else’s work.
So what now?
I share all this not to convince anyone, but as a way to try and process my own feelings. I have no issue with people exploring the potential of AI with genuine curiosity and good intentions. But I refuse to participate in the baseless hype machine that tells us that we mst adopt AI right now – for everything – or else.
Instead, I will watch AI evolve from the sidelines. I will keep creating art by hand and refining my craft. I will prioritize quality over quantity. And I will take extra care in the art I consume. Now more than ever we need great art that reminds us what it means to be human.